Versace ‘pay homage to The Prodigy’ with SS20 menswear in Milan
In an emotional and liberating tribute by Donatella Versace, the legendary designer has dedicated Versace’s spring/summer 2020 Menswear show to The Prodigy’s Keith Flint.
Debuting the runway collection in Milan this weekend, the new season wares were safety pinned together in honour of the late British punk icon.
‘Versace iconography is embraced through a nod to 1990s culture, paying homage to The Prodigy, the British band accredited to the rave movement,’ the fashion house captioned their runway photos on Instagram.
The collection itself came intentionally oversized to evoke the spirit of ‘90s adolescence, with eye-watering, acid tie-dye offset with light metallic fabrics, layers of textured leopard print and soft silks.
Leather trousers and shorts came embellished with metal eyelets, teamed with bright checkered knits and biker detailing. Meanwhile models had their short hair spiked towards the sky, all sprayed in vivid, Firestarter-inspired shades of orange, green, yellow, pink and teal.
Among the neon rave and chrome-embellished accessories, Versace reinterpreted its heritage Le Pop Classique print (this time in an incandescent color palette) along with an updated take on an archive print depicting the Roman god Bacchu.
All eyes were on Donatella Versace ahead of the SS20 menswear show, with limits for the collection’s unveiling seemingly uncapped after the fashion house was purchased by Capri Holdings (formerly Michael Kors Holdings) for a cool $2.1 billion in September 2018.
The designer’s choice to take a personal approach should’ve knocked those expectations out of the park, taking her inspiration from Flint’s uncompromisingly punk spirit as ‘Firestarter’ boomed over the runway.
Not the first time Versace has painted her catwalk with the full-bodied attitude of The Prodigy, the band previously performed during a pre-show in 2004. Flint left an unforgettable impression on the front row by licking the faces of audience members and simulating oral sex on others.
In summary, Donatella Versace told Highsnobiety, “For this collection, I wanted to explore the elements that empower a man. It’s definitely the confidence, freedom and desire to express himself without hesitation.”